Wednesday, January 28, 2009

Chrysler Unveils Deep Discounts

Buyers will get 'employee-pricing' on almost all models, plus low-interest financing and rebates.

By Peter Valdes-Dapena
Posted by Jennifer Ng

Chrysler LLC, which suffered a 30% drop in sales last year, announced a massive new incentive program to move vehicles off dealers' lots. The carmaker will begin marketing the incentive plans, called "Employee Pricing Plus," in ads on Monday. Under the program, all 2008 and 2009 Chrysler, Dodge and Jeep vehicles will be available at prices similar to those Chrysler employees pay -- typically thousands of dollars below the sticker price.

In addition, customers will receive discounts of up to $3,500 on 2009 vehicles and $6,000 on 2008 models. The Dodge Sprinter work van is the only vehicle specifically excluded from the program, according to Chrysler's announcement. An additional $1,000 rebate is also available on vehicles financed through Chrysler Financial, Chrysler's financing arm, or through a customer's local credit union. These latest incentives come on top of a 0% financing program Chrysler announced last Friday, just hours after the U.S. Treasury Department said it would lend Chrysler Financial $1.5 billion. The 0% offer applies to select Chrysler, Dodge and Jeep vehicles for loans of not more than four years. The $1.5 billion low-interest loan to Chrysler Financial was separate from the Treasury Department's $4 billion loan to Chrysler LLC itself.

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1 comment:

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