Posted by Lindsey Connell
Shoppers around the country say they are planning to spend an average of $417 for gifts this holiday season, down from $431 last year and $859 in 2007 according to the twenty-fourth annual survey on holiday spending from the American Research Group, Inc. The overall average planned spending is down a little over 3% from 2008 and it is the lowest level of planned spending recorded by the American Research Group since 1990 when planned spending was $399 (planned spending was $419 in 1991).
Results from the 2009 survey show that:
Those planning to shop on the Internet (42%) have surpassed those planning to shop from catalogs (36%) for the first time in the history of the survey.
Planned spending among those shopping on the Internet ($641) exceeds planned spending among those saying they will shop from catalogs ($450) for the first time.
Shoppers saying they will wait for sales say they will spend more ($439) than those saying they will pay full price for gifts ($402) for the first time.
Shoppers saying they will use the Internet to purchase gifts will spend on average $641, compared to $536 in 2008, an increase of nearly 20%.
Shoppers saying they will wait for sales will spend on average $439, compared to $382 in 2008, an increase of nearly 15%.
In telephone interviews with a random sample
Results from the 2009 survey show that:
Those planning to shop on the Internet (42%) have surpassed those planning to shop from catalogs (36%) for the first time in the history of the survey.
Planned spending among those shopping on the Internet ($641) exceeds planned spending among those saying they will shop from catalogs ($450) for the first time.
Shoppers saying they will wait for sales say they will spend more ($439) than those saying they will pay full price for gifts ($402) for the first time.
Shoppers saying they will use the Internet to purchase gifts will spend on average $641, compared to $536 in 2008, an increase of nearly 20%.
Shoppers saying they will wait for sales will spend on average $439, compared to $382 in 2008, an increase of nearly 15%.
In telephone interviews with a random sample
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