Friday, November 6, 2009

Be a smarter charitable giver

Posted by Quang Nguyen

When it comes to charitable giving, some well-intentioned moves can backfire.

Here's how to make sure your donations have the biggest possible impact, whether you're giving on a large scale or a small one.

Don't be swayed by a pretty face. You like to think you give money based on the worthiness of a cause, but less elevated emotions are often involved. According to a 2005 study led by economist John List at the University of Chicago, people are far more likely to give when a fundraiser is an attractive woman rather than a plain Jane.

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1 comment:

  1. This is a very interesting article...organizations are just finding strategical ways to raise money. I worked for an organization this summer and all the females were really attractive. It made me question a lot of things.